#addressable advertising

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AdExchanger
6 months ago
Marketing tech

The Addressable Ecosystem Bubble Is About To Burst. It's Time To Use Emerging Methodologies That Address The Non-Addressable | AdExchanger

The ad tech industry is undergoing significant changes with the phasing out of cookies and new privacy regulations.
Preserving addressability is crucial, and log-ins may be the future for user identification in advertising. [ more ]
AdExchanger
7 months ago
Marketing tech

A New Industry Trade Org Is Born; Google Versus Publishers | AdExchanger

Non-profit organization Go Addressable aims to address the challenges of TV advertising by providing guidance to marketers on addressable TV advertising.
With additional funding from annual membership dues, Go Addressable plans to invest in creating resources and guidelines to increase the effectiveness of addressable advertising.
Although some advertisers are hesitant to invest in linear addressable due to its scarcity and cost, the targeting capabilities of addressable advertising are a valuable asset. [ more ]
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